Trent — Digital Strategist & Consultant
Based in Kelowna, BC. I help businesses cut through digital noise with data-driven strategy, hands-on management, and honest audits. Over a decade of experience across consulting, analytics, AI, and growth marketing.
My Approach
How I think about digital growth
My work sits at the intersection of strategy, analytics, and execution. Every engagement starts with understanding the problem — then building a system to solve it.
- Data-First Strategy
- Every recommendation is backed by real data. I start with what the numbers say, then build strategy on top of evidence — not assumptions.
- Full-Funnel Thinking
- I look at the entire customer journey, not just isolated channels. Growth comes from aligning acquisition, conversion, and retention into one system.
- AI-Augmented Execution
- I integrate AI tools where they create real leverage — automating repetitive work so the team can focus on strategy and creativity.
- Honest Assessment
- I tell you what is working and what is not. No vanity metrics, no sugar-coating. Clear diagnostics lead to better decisions.
What I Do
End-to-end digital marketing
From high-level strategy to hands-on campaign management, I cover the full spectrum of digital marketing services — tailored to where your business is today.
- Strategic Consulting
- Advisory engagements that give your team expert direction on analytics, AI, content, email, SEO, and more. Walk away with a clear action plan.
- Campaign Management
- End-to-end execution across channels. I handle the day-to-day so you can focus on running your business while growth keeps compounding.
- Digital Audits
- Eight specialized audits covering agency performance, AI readiness, analytics, brand, content, email, site performance, and security. Actionable roadmaps, not just reports.
- AI Workflow Automation
- Custom AI-powered workflows that automate repetitive tasks, surface insights faster, and free your team to focus on high-impact work.
Background
Professional Background
Over 12 years of building, managing, and optimizing digital marketing programs across industries — from early-stage startups to established enterprise brands.
My career started in analytics — building measurement frameworks and turning raw data into strategic direction. That foundation in data led naturally into consulting, where I could apply analytical thinking to solve bigger problems across channels.
- Agency & In-House. Experience on both sides of the table means I understand the pressures, incentives, and blind spots that each perspective brings.
- AI Early Adopter. I started integrating AI tools into marketing workflows before it was mainstream — automating reporting, content optimization, and audience segmentation.
- Cross-Industry. Real estate, SaaS, e-commerce, media, finance, hospitality — I bring pattern recognition from 25+ industries to every engagement.
Why it matters
Breadth of experience means I've seen what works across contexts. I don't apply cookie-cutter playbooks — I build strategies from first principles, informed by patterns that have proven out across industries and business models.
Industries & Sectors I've Worked With
Recent Results
Impact that speaks for itself
A selection of measurable outcomes from recent client engagements. Every number represents a real business result.
- Average lead increase
- 40%
- Email revenue growth
- 2.3×
- Avg. time-to-ROI
- 90 days
- Client retention rate
- 94%
Want to see real-world results?
Explore the portfolio to see how data-driven strategy translates into measurable outcomes across industries.
“I don't believe in marketing for marketing's sake. Everything I do is measured against one question: did this move the needle? If the answer is no, we stop, reassess, and redirect.”
Guiding Principles
- Data tells you what happened. Strategy tells you what to do about it.
- The best marketing feels invisible — it just works.
- AI should amplify human judgment, not replace it.
- Every recommendation should come with a measurable expected outcome.
- Complexity is the enemy of execution. Simplify relentlessly.
Why Work With Me
What sets this engagement apart
Clients come back because the work delivers. Here's what they consistently point to as the difference.
- Strategic Depth
- Not just tactics — every recommendation connects to business objectives. I think in systems, not silos.
- Execution Speed
- Strategy without execution is a slide deck. I move fast from insight to implementation, with clear milestones at every stage.
- Full Transparency
- No black boxes. You see the data, the reasoning, and the results in real time. If something is not working, you hear about it first.
- Measurable Outcomes
- Every engagement has defined KPIs from day one. We track, report, and optimize against real numbers — not vanity metrics.
By the numbers
- Years of experience
- 12+
- Clients served
- 150+
- Industries covered
- 25+
- Client retention rate
- 94%
Outside of Work
When I'm not deep in a client engagement, you'll find me exploring the Okanagan — hiking the trails around Kelowna, paddleboarding on the lake, or testing new recipes in the kitchen. I'm a firm believer that the best ideas come when you step away from the screen.
I'm also an avid reader, particularly drawn to books on systems thinking, behavioral economics, and the intersection of technology and human decision-making. These subjects don't just inform my work — they shape how I think about solving problems at every level.
Frequently Asked Questions
Common questions about working together, my process, and what to expect.
Ready to work together?
Book a free consultation and let's talk about how data-driven strategy can accelerate your growth.