Trent — full-stack digital marketer
I own the marketing function end to end — strategy, paid and organic channels, SEO and content, conversion, and analytics — plus the sites, tracking, and systems the marketing runs on.
Approach
How I work on marketing
The through-line across everything: strategy first, execution always, measurement underneath — full ownership end to end, no hand-off between the plan and the work.
- Strategy before spend
- Every engagement starts with positioning, ICP, and the unit economics — CAC, LTV, payback — before a channel gets turned on. The business model drives the channel mix, not the other way around.
- Strategy and execution in one person
- I set the plan and run the work — campaigns, content, SEO, email, and CRO. No hand-off from the person who thinks about the marketing to the person who ships it.
- AI as governed system
- Language models wired into the content and marketing pipeline as production systems — task-matched, cost-controlled, with human review where it matters. AI inside the workflow, not bolted on.
- The technical build, owned
- I build the sites, landing pages, tracking, and data pipelines marketing depends on — so analytics is correct at the source and SEO is right in the template, not patched on after.
What I do
Across the marketing function
The full stack of digital marketing, from strategy through measurement — and the engineering underneath it. These are the four rough areas most of my work falls into.
- Strategy and positioning
- Positioning, ICP and segmentation, channel strategy, and go-to-market plans tied to real KPIs. Every engagement runs through this before money goes into a channel.
- Growth channels and execution
- Paid search and paid social, SEO and programmatic content, lifecycle email, and conversion-rate optimization — run hands-on, tied to attribution, and reallocated on the data.
- Analytics and measurement
- GA4, GTM, server-side and event tracking, attribution modelling, and executive dashboards — so performance is visible and decisions are made on numbers, not vibes.
- The technical build
- TypeScript, React, and Next.js across production sites and marketing systems — programmatic SEO at scale, clean tracking, and AI integration where it earns its place. The proof under the marketing, not the headline.
Background
Where the experience comes from
Years across digital marketing — paid, organic, lifecycle, and analytics — plus the engineering and infrastructure depth to build the systems that marketing runs on.
The span reads wide because the marketing and the build are the same job done by the same person. Every campaign I have run has forced me to think about positioning and economics, channel performance, the tracking that measures it, and the site or system it ships on — at the same time, with nothing lost to a hand-off.
- End-to-end ownership. Strategy, execution, and the technical build travel together. The full context stays with one person from the plan through the campaign through the dashboard that measures it.
- Strategist who executes. I do not stop at the deck. The plan and the hands-on work — paid, SEO, content, email, CRO — are the same engagement, owned by the same person and accountable for the result.
- Measured, not assumed. Real production work with real numbers attached. Tracking built correctly at the source, performance reported against KPIs, and spend reallocated on what the data actually says.
Why the breadth matters
I am most useful when a team needs a marketer who can own the whole function — strategy through execution through measurement — and build the technical pieces the marketing depends on instead of waiting on another team. The right spot for me is senior, in-house marketing leadership where strategy and execution sit with one accountable person.
What I work across
One marketer across the whole path: strategy and positioning, the channels that drive demand, the content and SEO that compound, the analytics that measure it, and the sites and systems the marketing runs on.
Full skills breakdown
Categorized skills with depth of experience per area — strategy, channels, analytics, content, AI, and the engineering behind them.
Tools I use
The actual day-to-day stack — analytics and tag management, ad platforms, SEO and content tooling, frameworks, AI models, and everything between.
Looking at my work?
The portfolio is the fastest way to see what I run and how I think about it. Every project is something I own and operate myself.
“I own marketing end to end — the strategy, the execution across every channel, and the technical build underneath it. Same person, no hand-offs. Accountable for the number, not just the deck.”
Operating principles
- Start with positioning, ICP, and the economics — before turning on a single channel.
- Read the data as it is, not as the dashboard is configured to report it.
- Own the execution. Strategy without accountability is just advice.
- Measurement is infrastructure — if the tracking is wrong, every decision downstream is wrong.
- Avoid hand-offs wherever possible. Strategy through execution, same person.
What sticks
What a team or employer gets
These are the things that consistently come up in the work I do and the conversations I have about it.
- Strategy and execution in one person
- No hand-off from the person planning the marketing to the person running it. Strategy decisions survive contact with the campaign because the same person makes both.
- Speed from ownership
- Owning strategy, execution, and the build keeps the decision cycle one person deep — from idea to live campaign without waiting on a hand-off between roles.
- Transparency about what works
- I am comfortable telling a team what the numbers actually say, good or bad. Most of the useful conversations in an engagement start with that.
- Build depth most marketers lack
- Tracking, programmatic SEO, landing pages, and data pipelines built right rather than ticketed out and waited on. The marketing is not bottlenecked on another team.
Outside of work
Squish Biscuit is the thing outside of work that became a thing at work. It is a pet content brand I built around my dog Captain — wholesome viral dog content across TikTok, Instagram, and YouTube that grew from a passion project into a seven-figure organic following, with no paid distribution. It is also the cleanest proof I have of audience building from zero.
I care about pet welfare more broadly. Breed Standard is a planned counterpart to Squish Biscuit — focused on dog welfare, breed education, and pet safety rather than entertainment. Pet-industry work in registration, reunification, and safety is one of the spaces I am most interested in applying the rest of my experience.
When I am not at a keyboard I am usually outside with Captain.
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