Tools I Use
The platforms, frameworks, and services I rely on to run, measure, and optimize marketing — from strategy through execution.
Showing 33 of 33 tools
Analytics
Google Analytics 4
Primary analytics platform for web and app measurement, event tracking, and audience insights.
Visit websiteGoogle Tag Manager
Tag management system for deploying tracking scripts, conversion pixels, and data layer events.
Visit websiteLooker Studio
Data visualization and reporting platform for building interactive dashboards from multiple data sources.
Visit websiteHotjar
Behavior analytics with heatmaps, session recordings, and user feedback tools for UX insights.
Visit websiteBigQuery
Cloud data warehouse for raw GA4 exports, cross-source joins, and custom marketing analysis beyond the GA4 UI.
Visit websiteMarketing
Ahrefs
SEO toolset for keyword research, backlink analysis, content gap analysis, and rank tracking.
Visit websiteSemrush
All-in-one marketing toolkit for SEO, content marketing, competitive research, and PPC analysis.
Visit websiteMailchimp
Email marketing platform for campaigns, automations, audience segmentation, and analytics.
Visit websiteBuffer
Social media management tool for scheduling posts, analyzing performance, and managing engagement.
Visit websiteGoogle Ads
Paid search and display advertising platform for targeted campaigns and conversion tracking.
Visit websiteGoogle Search Console
Search performance, indexing, and technical SEO health — the source of truth for organic queries, coverage, and Core Web Vitals.
Visit websiteMeta Ads Manager
Paid social across Facebook and Instagram — audience building, creative testing, and conversion tracking via the Meta pixel and CAPI.
Visit websiteHubSpot
CRM and marketing automation — lead capture, lifecycle stages, and closed-loop reporting from first click to revenue.
Visit websiteKlaviyo
Email and SMS lifecycle platform for e-commerce — segmentation, automated flows, and revenue attribution per message.
Visit websiteAI & Automation
Claude
Advanced AI assistant for content generation, analysis, code review, and strategic thinking.
Visit websiteChatGPT
AI language model for drafting, brainstorming, research summaries, and conversational workflows.
Visit websiten8n
Open-source workflow automation platform for connecting APIs, services, and custom logic.
Visit websiteMake
Visual automation platform for building multi-step workflows across hundreds of integrations.
Visit websiteClaude Code
AI-powered CLI for software engineering — builds, refactors, and ships code from the terminal.
Visit websiteDesign
Figma
Collaborative design tool for UI/UX design, prototyping, and design system management.
Visit websiteTailwind CSS
Utility-first CSS framework for building custom designs directly in markup with design tokens.
Visit websiteTailwind Plus
Premium component library with 500+ professionally designed UI components for rapid development.
Visit websiteDevelopment
Next.js
React framework with App Router, server components, and edge rendering for production websites.
Visit websitePayload CMS
Headless CMS with TypeScript-first API, flexible content modeling, and self-hosted deployment.
Visit websiteshadcn/ui
Accessible, customizable component primitives built on Radix UI and styled with Tailwind CSS.
Visit websiteTypeScript
Typed JavaScript superset for building reliable, maintainable codebases with better tooling.
Visit websiteStripe
Payment infrastructure for subscriptions, one-time purchases, and invoicing integrations.
Visit websiteDrizzle ORM
TypeScript ORM with typed queries, zero-overhead abstractions, and schema-as-code migrations.
Visit websiteHosting & Infrastructure
Docker
Container platform for packaging applications with their dependencies into portable, reproducible images.
Visit websitePostgreSQL
Open-source relational database with advanced indexing, JSON support, and battle-tested reliability at scale.
Visit websiteNeon
Serverless Postgres database with branching, autoscaling, and instant provisioning.
Visit websiteCloudflare
CDN and security platform for DNS management, DDoS protection, caching, and edge workers.
Visit websiteGitHub
Version control and collaboration platform for source code, CI/CD pipelines, and project management.
Visit website