Diagnostic Precision
Audits
Evidence-first audits of your website and your marketing. Every finding is severity-rated, tied to captured evidence, and explained in business terms — and every audit is priced before work starts.
The lineup
Website and marketing audits
Three website audits that inform the fix, keep, or rebuild decision — and five specialized diagnostics for a single discipline. Every audit has its own page with scope, deliverables, and pricing.
Why audits
Common reasons businesses commission one
Audits are bought to inform decisions. These are the situations that most often prompt one.
- The site feels dated
- But nobody can say precisely what is wrong. An audit replaces the feeling with a severity-rated list of what is actually there.
- Leads or sales have slipped
- And the website is a suspect. The audit confirms or clears it with evidence, so effort goes where the problem actually is.
- A budget needs approving
- A board or owner is being asked to fund something and wants evidence first. Severity-rated findings are what that conversation runs on.
- Someone new inherited the site
- A new marketing lead or owner needs a baseline of what they have actually taken over — before being accountable for it.
- The opinions disagree
- The developer says the site is fine; the marketing team says it is not. Both are looking at real things — different ones. Measurements resolve it.
- A proposal is on the table
- A rebuild, replatform, or retainer is being pitched, and you want an independent read of the evidence before the budget commits.
How it works
The audit process
Every audit runs the same discipline: pull the raw data, score it against documented benchmarks, and write findings with root-cause analysis — ranked by impact and effort.
- 1IntakeNine questions, about five minutes, including the access checklist — so nothing stalls after kickoff.
- 2InvestigationThe audit areas, run on your actual site and data, with evidence captured as it is found.
- 3FindingsEvery finding severity-rated, tied to captured evidence, and explained in business terms.
- 4BuildWhat gets built on the findings depends on the audit — ranked priorities, a fix path, or a blueprint.
- 5DeliveryThe written report, plus a walkthrough of the executive summary and the priority list.
Audit questions, answered
The questions that come up most before an audit is commissioned.
Not sure which audit fits?
If the decision about your site hasn't been made yet, that's exactly what the Website Audit is for — and every website-audit page carries a side-by-side comparison of the three. Or just send a short note about what's prompting the question.