Website Audits
Website Audit
The full, evidenced picture of what's wrong with your website — before you decide whether to fix it or replace it.
What is the Website Audit?
The Website Audit is a complete investigation of your current website: technical SEO, performance, accessibility, analytics, user experience, content, and security. Every finding is severity-rated, tied to captured evidence, and explained in business terms. It exists for one situation — you know something’s wrong, but you don’t yet know whether the site is worth fixing or due for replacement, and you don’t want to make that call on opinion.
That last part matters. The audit operates on facts: crawls, measurements, standards, analytics. It replaces opinion; it doesn’t collect it. And it’s decision-neutral by design — it never sells a rebuild and never defends the status quo. If the case for change is strong, the evidence makes it. The decision stays with you.
Who should buy a Website Audit?
A business that doesn’t yet know whether to improve its current site or replace it, and wants the full evidenced picture before deciding. Common triggers: the site feels dated but nobody can say precisely what’s wrong; leads or sales have slipped and the site is a suspect; a board or owner is being asked to fund something and wants evidence first; a new marketing lead inherited the site and needs a baseline.
If you’ve already decided to keep the site, the Website Fix Plan Audit builds the fix path on top of this same investigation. If you’ve decided to rebuild, the Redesign Blueprint Audit builds the blueprint. Not sure? This audit is where you start.
Coverage
What does the Website Audit cover?
The entire site, across eight areas.
- Full-site crawl and template inventory
- Every page, every template, so nothing gets assessed by sampling.
- Technical SEO
- Indexation, redirects, structured data, sitemaps, internal linking.
- Performance and Core Web Vitals
- Field data and lab data, diagnosed: what is slow, why it is slow, and what it costs you.
- Accessibility
- Automated and manual testing on your critical user flows. The manual part catches what scanners miss.
- Analytics and measurement
- Whether the numbers you are making decisions with can be trusted.
- UX and critical task flows
- The top things a visitor must be able to do, tested on desktop and mobile, including forms.
- Content and on-page SEO
- What is there, what state it is in, how it is performing.
- Security and technical hygiene
- The issues that become incidents.
What does the Website Audit deliver?
A written report in which every finding is severity-rated and tied to captured evidence — screenshots, URLs, data — so nothing rests on assertion. It opens with an executive summary written for non-technical decision-makers, because the person who reads page one is rarely the person who reads page forty. It closes with directional recommendations: quick wins and priorities, ranked by impact and effort, so you know where to start regardless of which direction you choose.
Findings are stated neutrally. Never who caused them, never blame — you hold the history, and a cleanly stated finding meets your own context.
What's outside the Website Audit?
Fix specifications, implementation of any kind, future-state design, and platform recommendations. That’s a product boundary, not a limitation: this audit informs a decision you haven’t made yet, and specifying fixes or designing futures before that decision would presume it. When you’ve decided, the Fix Plan Audit and the Redesign Blueprint Audit each build exactly those things on top of this investigation.
The audit prices the investigation, never the implementation. Implementation costs are derived from findings — not guessed in advance.
How it works
Three steps, evidence throughout
- 1IntakeNine questions, about five minutes. Intake shapes where the investigation looks hardest; it never shapes what the findings say.
- 2InvestigationThe eight areas above, on your actual site, with evidence captured as it is found.
- 3DeliveryThe written report, plus a walkthrough of the executive summary and the priority list.
The comparison
Which audit is right for you?
Start with the decision you’re trying to make, not the audit. Every audit exists to inform a decision, and the right one depends on where you stand with your current site.
“Improve or replace?”
Best if: you haven't decided the site's future.
Website Audit — this page
Not sure? That’s the first posture. The Website Audit exists precisely for the case where the decision hasn’t been made — and it never makes the decision for you.
| What’s included | Website Audit | Website Fix Plan Audit | Redesign Blueprint Audit |
|---|---|---|---|
| The decision it informs | Improve or replace? | What do we fix, in what order, at what effort? | What should the new site be? |
| You’re best served if | You haven't decided the site's future | You're keeping the site | You're rebuilding, or close to it |
| Full-site crawl & template inventory | Included | Included | Included |
| Technical SEO (indexation, redirects, structured data, internal linking) | Included | Included | Included |
| Performance & Core Web Vitals (field + lab, diagnosed) | Included | Included | Included |
| Accessibility (automated + manual testing on critical flows) | Included | Included | Included |
| Analytics & measurement state | Included | Included | Included |
| UX & critical task flows (desktop + mobile), forms | Included | Included | Included |
| Content & on-page SEO | Included | Included | Included |
| Security & technical hygiene | Included | Included | Included |
| Severity-rated findings tied to captured evidence | Included | Included | Included |
| Executive summary for non-technical decision-makers | Included | Included | Included |
| Directional recommendations (quick wins, ranked priorities) | Included | Included | Included |
| Fix specifications per finding (what to change, where, done-criteria) | Not included | Included | Not included |
| Effort sizing (S/M/L, assumptions stated) | Not included | Included | Not included |
| Sequenced remediation roadmap (dependency-aware) | Not included | Included | Not included |
| Re-test criteria to verify completed work | Not included | Included | Not included |
| Content inventory & quality assessment | Not included | Not included | Included |
| Content gap analysis (competitive research + search demand + behavioral data) | Not included | Not included | Included |
| Recommended information architecture (task-first) | Not included | Not included | Included |
| Visual sitemap (presentation-ready) | Not included | Not included | Included |
| Functional & technical requirements document (MoSCoW-prioritized) | Not included | Not included | Included |
| SEO migration requirements (URL equity, 301 strategy, metadata parity) | Not included | Not included | Included |
| Starting at | $1,200 CAD | $2,200 CAD | $3,500 CAD |
The upper rows are common to all three; the sections below them are what each audit adds for the decision it serves.
What to have ready
Nine questions, about five minutes. The first one routes you to the right audit; the rest resolve what’s needed to start. Intake shapes where the investigation looks hardest — it never shapes what the findings say.
- What's prompting the audit now, and what decision will it inform?
- Who will read or act on the findings — owner, board, agency, dev team?
- Is there anything you already know is broken, slow, or underperforming — or any complaints received?
- What are the top three things a visitor must be able to do on your site?
- Access checklist — platform, hosting, analytics, search console.
- Are there third-party systems in use that wouldn't be visible on the site itself — billing, CRM, booking, email or notification tools?
- Any major changes in the last 18 months — redesign, replatform, domain change?
- Is anything already planned or in motion — new software, integrations, rebrand?
- Which businesses do you consider comparable to yours, or compete with? If you're not sure — or you'd say you don't have competitors — that's a common answer and a useful one; identifying the real comparison set becomes part of the work.
Pricing
Starting at $1,200 CAD
Sized by site scale and complexity — a small brochure site and a large transactional one are different investigations. The price is fixed before work starts.
Common questions
Not sure whether to fix or replace?
That's the audit's whole job. Send a short note about what's prompting the question — the answer starts with what the evidence shows.