Question 1

How do these eight engagements relate to each other?

Accepted Answer

They fall into four lanes: leadership (Fractional CMO), strategy (Marketing Strategy + Consulting), diagnosis (Audits), and execution (Campaign Management + AI Marketing + SEO + Analytics). Most situations need two or three of them in sequence — a diagnostic to surface what is broken, a strategy to define what to do, then leadership and execution to make it happen.

Question 2

How are engagements scoped and priced?

Accepted Answer

Audits are fixed-price ($1,500–$4,500) with defined deliverables and timelines. Strategy and consulting engagements are scoped per situation. Fractional CMO runs on a monthly retainer tuned to the hours actually needed. Campaign management and execution work is scoped by channel mix and required deliverables. The scope is written down before anything starts.

Question 3

Can engagements run alongside an existing agency?

Accepted Answer

Yes. Most engagements work best alongside an existing team or agency — providing strategic perspective, audit findings, or specialized leadership that complements what is already in place. Independent perspective is often more valuable than an outright replacement.

Question 4

What does an engagement actually produce?

Accepted Answer

Depends on the engagement. An audit produces a written diagnostic with prioritized fixes. A strategy engagement produces an operating plan with KPIs, channel allocation, and milestones. A fractional CMO engagement produces ongoing leadership, team management, and board-level reporting. Execution work produces live campaigns and measurable performance. Everything is written so the team can keep operating after the engagement closes.

Question 5

Is there a minimum engagement size?

Accepted Answer

For consulting, audits, and strategy: project-scoped, no fixed minimum. For fractional CMO and ongoing execution: roughly a $5K/month minimum since below that the management overhead relative to output makes engagements hard to justify. The honest read on fit is given before anything is signed.

Marketing

Where do you need help?

Fractional CMO

Marketing Strategy

Strategic Consulting

Marketing Audits

AI Marketing

SEO & Content Architecture

Campaign Management

Analytics & Reporting

Questions

Not sure where to start?