Skills & Expertise
A comprehensive toolkit built over 12+ years across consulting, management, and auditing. Filter by category to explore specific areas of expertise.
Showing 33 of 33 skills
Digital Strategy
planning, roadmaps, competitive analysis
Brand Positioning
brand identity, messaging, differentiation
Google Analytics 4
GA4, event tracking, custom reports
Tag Management
GTM, server-side tagging, data layer
Conversion Rate Optimization
A/B testing, funnel analysis, UX research
Attribution Modeling
multi-touch, marketing mix, channel analysis
AI Chatbots
conversational AI, RAG, customer support
AI Content Generation
LLMs, prompt engineering, quality control
Marketing Automation
workflows, triggers, lead scoring
Predictive Analytics
forecasting, churn models, propensity scoring
Content Strategy
editorial calendars, topic clusters, pillar content
Copywriting
conversion copy, brand voice, headlines
Video Strategy
YouTube, short-form, production planning
Social Media Strategy
platform selection, content mix, community
Email Deliverability
SPF, DKIM, DMARC, sender reputation
Email Automation
drip campaigns, lifecycle sequences, segmentation
Newsletter Design
templates, responsive email, accessibility
Core Web Vitals
LCP, INP, CLS, page speed
CDN & Caching
edge caching, Cloudflare, Vercel
Image Optimization
WebP, AVIF, lazy loading, responsive images
Technical SEO
crawlability, indexation, structured data
Keyword Research
search intent, gap analysis, SERP features
Link Building
digital PR, outreach, authority building
Local SEO
Google Business Profile, citations, reviews
Next.js Development
App Router, RSC, Tailwind CSS
Headless CMS
Payload CMS, content modeling, API design
Design Systems
tokens, component libraries, accessibility
CI/CD & DevOps
GitHub Actions, Vercel, automated testing
Omnichannel Strategy
cross-channel, customer journey, touchpoints
Paid Media Strategy
Google Ads, Meta Ads, budget allocation
Data Visualization
dashboards, Looker Studio, storytelling
AI Workflow Automation
n8n, Make, API orchestration
Accessibility Auditing
WCAG, screen readers, contrast, semantic HTML