Product Strategy
Deciding what to build, what to leave out, and what the thing has to be worth to someone.
How I use it
GutChek — extending one product into three markets
Expanded the line into GutChek, PetChek and HorseChek — the same core product taken into human, pet and equine markets. The strategic question was which parts of the brand travel across audiences and which have to be rebuilt for each, because a product that works in three markets is not automatically a brand that does.
FocusHouse — product and business model as one decision
Generating the catalogue rather than licensing it means listening hours carry no per-play cost. The product shape and the subscription economics are the same choice, made once.
Warrior WP — productising a service
Open-ended WordPress work turned into fixed-scope units. Productising is mostly deciding what you will refuse to do, and the refusal is what makes it purchasable.
InkCal — narrow beats general
A coverage calculator built specifically for print companies rather than a generic utility. Narrow tools get reopened; general ones get bookmarked once.
Related skills
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