E-commerce Management
Managing a store is not the same as building one. It is the catalogue, the listings, the pricing, the channels it sells through, and the unglamorous operational detail that decides whether any of it converts. I do this as ongoing management rather than as a project that ends at launch.
How I use it
GutChek — the Shopify storefront
Redesigned the site and built the customisations the range needed as it grew. Managing the storefront day to day is what surfaces the problems a redesign brief never contains — like placeholder copy that had survived months of agency management.
GutChek — expanding onto Amazon, then Amazon US
Brought the brand onto Amazon and later into the US marketplace. Amazon is a different discipline from a Shopify store: the listing is the storefront, the catalogue rules are not negotiable, and a cross-border expansion is a compliance and logistics exercise before it is a marketing one.
Running owned and marketplace channels together
A Shopify store and an Amazon presence compete for the same customer and cannot carry the same pricing or merchandising logic. Managing both means deciding deliberately what each channel is for rather than mirroring one into the other.
Wee Rock Art — one catalogue as the source of truth
Square holds the catalogue and the storefront reads from it, so the owner manages products in the system she already uses at markets instead of maintaining stock in two places that will inevitably disagree.
What I use
- Shopify
- Amazon Seller Central
- WooCommerce
- Square
- Klaviyo
Where you can see it
Related skills
Want the detail behind any of this?
I can walk through any of it in as much depth as you want.