Portfolio

Brands and products I have built and run — audience, SEO, conversion, and retention. Each one is something I own end to end, from the marketing strategy to the website and tracking underneath it.

About me See services

Shipped work

Brands, products, labs, and personal projects — across SaaS, marketplaces, content, infrastructure, and mobile.

Brands

1 project

CROconversionanalyticsWordPress

Warrior WP

Conversion-rate optimization and fire-fighting for SMB owner-operators — fixed-scope engagements focused on the conversion problems that move revenue. Ironclad quality bar; selective intake.

warriorwp.com

Products

3 projects

MarketplaceProgrammatic SEOVector SearchAIcontent-at-scale

AskNimble

Venture-scale technical services marketplace with a programmatic SEO layer built to generate targeted, intent-matched landing pages at scale without degrading into filler. Vector-first semantic search over a deep relational ontology — search and content engineered together. Pre-launch.

Coming soonasknimble.com

B2BecommerceMigrationseoCommerce

Switch Cart

B2B managed migration service: WooCommerce/Shopify → TanStack Start storefronts. Migration engine that preserves the catalog, the order history, and — critically — the SEO redirects, so stores keep their search traffic instead of relaunching from zero.

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StreamingSubscriptionsStriperetention

FocusHouse

Ambient music streaming and focus app — curated channels, Pomodoro sessions with streaks, and premium subscriptions via Stripe, with per-user session analytics driving retention and conversion decisions.

focushouse.fm

Personal

1 project

Contentorganic-socialaudience-growth

Squish Biscuit

Dog content and creator brand built around Captain (my dog) — a seven-figure organic following across TikTok, Instagram/Facebook, and YouTube, with no paid distribution. Audience built from zero, platform-native, 100% organic.

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