Portfolio
Products I have designed, built, shipped, and continue to operate. Each one is something I own end to end — pricing and positioning, engineering, infrastructure, and ongoing operations.
Shipped work
10+ products in production, across SaaS, marketplaces, content, e-commerce, and mobile.
Thumbstack
Multi-tenant link-in-bio SaaS with a full commerce stack — cart, guest checkout, orders, digital delivery, coupons, and Stripe subscriptions. Three-domain architecture with __Host- cookies and dual JWT rotation for security.
Switch Cart
B2B managed migration service: WooCommerce/Shopify → TanStack Start storefronts. 2,527-LOC migration engine with variant handling, media, orders, customers, and SEO redirects. Supports up to 5,000 products on a 48-hour SLA.
Squish Biscuit
Dog content and creator brand built around Captain (my dog). ~1.3M total followers — ~800K TikTok, ~300K Instagram/Facebook, ~165K YouTube. Wholesome viral dog videos across short-form platforms.
AskNimble
Venture-scale technical services marketplace with 500K+ service SKUs. Hierarchical ontology (Jobs → Capabilities → Tools → Specialists → SKUs). Vector-first search via Pinecone with Claude handling semantic matching. 38 PostgreSQL tables, 500K+ programmatic SEO pages.
Anchor Sites
Managed WordPress hosting SaaS with 2,150+ active sites at 99.9% uptime. Subscription tiers from $35 to $349/mo. Built on Kinsta enterprise infrastructure (Google Cloud Platform). Now self-sustaining with minimal day-to-day involvement.
Identity Mint
Cross-brand identity factory and build system that powers 145+ branded sites from a single monorepo. Zero-dependency token pipeline, OKLCH color science, 54+ component library, and automated QA gates on every deploy.
Content Mint
Multi-brand automated content production system. v1: RSS ingestion → signal scoring → Claude research → article drafting → quality analysis → publish. v2: state-machine "Harness" orchestrator with human-in-the-loop review. Multi-model orchestration across Haiku, Sonnet, and Opus with per-token cost governance.
Harness Lab
R&D infrastructure for AI content pipeline optimization. Self-improving meta-harness that analyzes historical runs, proposes prompt optimizations, tests them, and compares results — all automatically. Tauri desktop app plus CLI plus tRPC server, with 48 passing tests.
Brand KB
Multi-tenant knowledge base SaaS with RAG-powered chat. Semantic search over embeddings (pgvector + OpenAI text-embedding-3-small). Embeddable React SDK for third-party sites plus an MCP server for agent access. Per-brand retrieval isolation.
Made To Parlay
Gamified self-improvement mobile app (Expo/React Native). Freemium at $5.99/mo. Glicko-2 style rating engine with adaptive difficulty, multi-voice AI commentary system with a 17-scenario quality benchmark, BullMQ distributed processing.
FocusHouse
Ambient music streaming and focus productivity app. Four curated channels, Pomodoro focus sessions with streaks, premium features via Stripe. HLS streaming infrastructure built on AzuraCast. Per-user session analytics.
Acreage BC
Rural property marketplace for British Columbia with 250+ listings. MapLibre GL mapping, multi-criterion search and filter, dynamic query builder. Multiple CRO entry points at different intent levels.