Portfolio

A deliberately short set — each piece here to demonstrate something specific, not to pad a page. Audience-building, conversion, and product, across very different vehicles.

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Selected work

A short, deliberate set — audience-building, conversion, and product, across very different vehicles.

Brands

1 project

CROconversionWordPressmanaged-service

Warrior WP

Conversion and care for small businesses on WordPress — fixed-scope fixes to the problems that cost revenue, handled by a specialist bench and off the owner’s plate.

warriorwp.com

Products

1 project

Streamingbrandai-musicSaaS

FocusHouse

An online radio built for deep focus — lyric-free electronic channels on owned, AI-generated music. The brand, the product, and the software beneath it.

focushouse.fm

Personal

1 project

Contentorganic-socialaudience-growth

Squish Biscuit

Original short-form comedy built around my dog, Captain — a seven-figure organic audience across TikTok, YouTube, and Instagram, none of it paid.

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