AI Logo Design
Generation gets you a candidate, not a logo. What separates the two is whether the mark still works at sixteen pixels, whether it holds in a single colour, and whether the lettering beside it was set rather than produced. That last part is where most generated identities fall down.
How I use it
Wee Rock Art — a mark that survives at favicon size
The pebble mark had to carry the identity at full size and still read in a browser tab. Generated marks routinely carry detail that turns to mud below about thirty pixels, and it only becomes obvious once the favicon is sitting in front of you.
Throughline — a single continuous stroke
One unbroken stroke carrying the brand’s whole idea. Getting a generated curve to read as deliberate rather than merely output is the difference between a logo and a shape that happens to be nearby.
Type is where generated identities fail
Generated lettering is usually almost right, which is worse than obviously wrong — the eye catches it without being able to say why. The answer is setting the wordmark in a real typeface against the mark rather than regenerating and hoping for a better draw.
Where you can see it
Related skills
Want the detail behind any of this?
I can walk through any of it in as much depth as you want.