AI Logo Design
I want to be straight about this one. Generating a logo that genuinely works is harder than it looks, it takes real patience, and it takes some luck — particularly without the drawing skills to simply fix a mark that came out almost right. I have got there properly a handful of times. Those are the ones I show, and you can judge them yourself.
How I use it
Marks that fall apart at favicon size
The Wee Rock Art pebble mark had to survive at 16 pixels as well as carry the identity at full size. Most generated marks have detail that turns to mud the moment you scale them down, and that only shows up once it is in a browser tab.
Strokes that look produced rather than drawn
Throughline is a single continuous stroke carrying the brand’s whole idea. Getting a generated curve to read as deliberate rather than merely output is the difference between a logo and a shape.
Type that is nearly right
Wordmarks are where this fails most often, and nearly-right lettering is worse than obviously wrong. The fix is setting the type properly against the mark rather than regenerating and hoping.
What I use
- Midjourney
- Illustrator
- Figma
- SVG
Where you can see it
Related skills
Want the detail behind any of this?
I can walk through any of it in as much depth as you want.