Organic Audience Growth
Squish Biscuit is the cleanest proof I have of audience building from nothing, because there is no spend anywhere in it to explain the result away.
How I use it
Starting from zero with no budget
Original short-form comedy built around my dog Captain, grown to a seven-figure organic audience across TikTok, YouTube and Instagram with no paid distribution at any point.
Posting volume that goes nowhere
The work is finding the repeatable format a platform rewards and then producing against it. Volume without a format is noise that costs you time and teaches the algorithm nothing.
One cut pushed to three platforms
The same edit does not perform the same way on TikTok, Reels and Shorts. Knowing which edit each one wants is the difference between one audience and three separate ones.
What I use
- TikTok
- YouTube
- CapCut
Where you can see it
Related skills
Want the detail behind any of this?
I can walk through any of it in as much depth as you want.