All skills
Organic Audience Growth
Squish Biscuit is the cleanest proof I have of audience building from nothing, because there is no spend anywhere in it to explain the result away.
How I use it
Squish Biscuit — from zero to a seven-figure audience
Original short-form comedy built around my dog Captain, grown across TikTok, YouTube and Instagram with no paid distribution at any point.
Finding the repeatable format
The work is identifying the format a platform rewards and then producing against it consistently. Volume without a format is noise that costs time and teaches the algorithm nothing.
Editing per platform
The same cut does not perform the same way on TikTok, Reels and Shorts. Knowing which edit each one wants is the difference between one audience and three separate ones.
What I use
- TikTok
- YouTube
Where you can see it
Related skills
Want the detail behind any of this?
I can walk through any of it in as much depth as you want.