Strategy and Execution, Owned
Marketing Leadership
Senior marketing leadership that owns the work, not just the deck. One person who sets the strategy and runs the execution — accountable for growth, sized to what the business actually needs.
How this work runs in practice
A typical engagement starts with a diagnostic — what the marketing operation is actually being asked to do, what is getting reported, and whether any of it connects to revenue. From there the work is sometimes restructuring the team, sometimes writing a replacement RFP and scoring vendor responses, sometimes setting up the KPI and escalation structure that makes the existing team more effective — and always running the execution that moves the number.
The work draws on time spent on both sides of the agency relationship — running retainer work across paid search, paid social, email, and CRO, and selecting and managing external partners as an operator. That dual perspective tends to make engagements practical: avoid the extremes of sacking everyone on day one or defending indefensible spend, and focus on decisions that hold up at the operating table.
What's included
- Strategy + Roadmap
- Set the marketing direction and turn it into a ninety-day and annual plan with clear priorities, milestones, and the channels that will actually move the number.
- Hands-On Execution
- Run the work, not just the meeting — campaigns, content, paid, email, and CRO, shipped and optimized, alongside the team or as the team.
- Team & Vendor Management
- Direct the in-house team and external partners, set the operating rhythm, and raise the bar with frameworks they can keep running after the engagement.
- Reporting Tied to Revenue
- Translate marketing performance into a narrative leadership and investors can act on — every report tied back to pipeline, CAC, and growth, not vanity metrics.
- Budget Ownership
- Own the spend. Reallocate to the highest-performing channels, cut the waste, and defend the decisions at the operating table on a quarterly review cycle.
How it works
Engagement lifecycle
A proven five-phase model that produces measurable progress from day one.
- 1DiscoveryDeep-dive into business goals, market position, and current marketing capabilities.
- 2AuditComprehensive review of existing channels, campaigns, tech stack, and team structure.
- 3StrategyPrioritized marketing strategy aligned with revenue targets and growth stage.
- 4ExecutionLead implementation alongside the team, managing vendors and driving accountability.
- 5ReviewMonthly performance reviews with data-backed recommendations for continuous improvement.
Frequently asked questions
Pair with
Engagements that pair well
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