Expert Analysis, Clear Direction
Strategic Consulting
Focused engagements that produce written roadmaps, not vague advice. Every specialization is grounded in something I run myself — analytics, content, brand, infrastructure — not borrowed from a textbook.
How this work runs in practice
Consulting engagements I take on tend to start with a specific question — “Is our agency worth what we are paying?” or “Why is our content not converting?” — and expand once the data is on the table. The specializations rarely stay in one lane: an analytics question often surfaces a content problem; a brand question often surfaces an agency relationship that needs restructuring.
The work draws on operator experience. The same patterns get applied to my own analytics infrastructure, content pipelines, and brand portfolio. When a change is recommended, it is because that same change has been made in a system I own and the result has been measured.
Ten specialisations
Every engagement starts with data and ends with a written roadmap. Pick the specialisation that matches the challenge — or describe the situation and the right starting point will surface.
Agency Consulting
Evaluate and structure agency relationships
Assess contracts, SOWs, deliverables, and communication quality. Decide whether to renegotiate, restructure, or replace.
AI Consulting
Practical AI implementation, not hype
Identify and implement AI tools that deliver real efficiency. Content automation, support automation, lead scoring, reporting, and personalisation.
Analytics Consulting
Turn data into decisions
Measurement frameworks, broken-tracking fixes, and dashboards that actually get used. GA4 configuration through attribution to executive reporting.
Brand Consulting
Identity, positioning, voice
Refine brand identity, positioning, and guidelines. Market research, competitive analysis, visual identity, voice and tone.
Content Consulting
Content that ranks, converts, builds authority
Strategies grounded in search data, audience research, and business objectives. Keyword research, calendar, production workflows, optimisation.
Email Consulting
Email as a reliable revenue channel
Deliverability infrastructure, segmentation, automation sequences, and A/B testing frameworks tuned to lifecycle stage.
Performance Consulting
Faster sites convert better
Core Web Vitals, infrastructure, and front-end delivery. Server-side optimisation, asset analysis, infrastructure improvements without rewrites.
Security Consulting
Protect applications and customer data
Vulnerability assessment, authentication review, data handling, and incident response planning grounded in operational practice.
SEO Consulting
Organic traffic that compounds
Strategies grounded in technical excellence, content authority, and competitive analysis. Audits, content strategy, authority building.
General Consulting
Cross-cutting strategic problems
For challenges that do not fit a single specialisation — go-to-market strategy, channel mix, martech evaluation, cross-functional alignment.
Common questions
Pair with
Engagements that pair well
Want to discuss an engagement?
Send a short note about the situation. I respond personally.