Technical SEO + editorial automation
SEO & Content Architecture
SEO engagements combine the technical side — crawlability, indexation, site architecture, Core Web Vitals, structured data — with the editorial and programmatic side: topic clusters, page templates, and scale systems. Grounded in production work, not a template playbook.
How this work runs in practice
Most SEO engagements have a technical layer underneath: broken crawl paths, unfocused site architecture, structured data that does not validate, or pages that fail Core Web Vitals. That layer gets fixed first because it is cheap and compounds. From there the work splits between editorial content — topic cluster design, content briefs, internal linking — and programmatic content: template architecture, hierarchical ontologies, and the infrastructure to generate and maintain pages at volume without generating slop.
Editorial work draws on the orchestrated-pipeline patterns; programmatic work draws on information-hierarchy patterns honed on real production systems. Deliverables are specific to the site — not a template playbook.
What's included
- Technical audit and fixes
- Crawlability, indexation, site architecture, structured data, and Core Web Vitals audited and fixed — with before-and-after measurement and regression checks in CI.
- Content architecture
- Topic cluster design, internal linking strategy, and content priority scoring grounded in real keyword data and intent — not a generic template.
- Programmatic design
- For sites with scale ambitions, a hierarchical information architecture and page template design that can generate targeted pages without degrading quality.
- Structured data system
- JSON-LD schema applied consistently across pages — Organization, Article, FAQ, Breadcrumb, Service — validated at build time and wired into sitemaps.
- Editorial pipeline
- Orchestrated drafts, quality analysis, human review, and publication — so SEO content has a standard, not just a volume target.
How it works
Audit, fix, architect, build, measure
Every phase produces a concrete artifact the team can operate from.
- 1AuditCrawl the site, map the existing content, identify technical blockers and content gaps. Write up priorities.
- 2FixFix the technical layer first — it is cheap and compounds. Sitemaps, structured data, Core Web Vitals, broken crawl paths.
- 3ArchitectDesign the content architecture: topic clusters, internal linking, page templates, and the hierarchy that holds them together.
- 4BuildWrite, automate, or orchestrate the content. Editorial, programmatic, or hybrid — whichever the site actually needs.
- 5MeasureTrack index coverage, organic traffic, rankings, and conversion. Wire regression checks into CI so future shipping does not break SEO.
Frequently asked questions
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Engagements that pair well
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