Website Audits
Website Fix Plan Audit
You're keeping the site. This is the audit that tells you exactly what to fix, in what order, at what effort — written so any competent team can execute it.
What is the Website Fix Plan Audit?
The Website Fix Plan Audit is the complete Website Audit — the full eight-area investigation, every finding severity-rated and tied to evidence — plus the fix path built on top of it: a specification for each fix, effort sizing with the assumptions written down, a sequenced roadmap that respects dependencies, and re-test criteria so completed work can be verified. It’s for a business that has decided to keep its current site and wants a concrete, executable path to making it right.
The distinction that defines this product: recommendations tell you what to do and why. Specifications tell you what to change, where, and how you’ll know it’s done. All three audits in this line include recommendations. This one adds the specifications.
Who should buy a Fix Plan Audit?
A business committed to its current site. Maybe the platform decision was made recently and rebuilding isn’t on the table. Maybe the site is fundamentally sound but accumulating problems. Maybe budget reality says fix, not replace. Whatever the reason, the decision is made — what’s missing is a trustworthy, ordered list of what to do about it.
It’s also built for the situation where the people who’ll do the fixing aren’t decided yet — your developer, a contractor, an agency, or a team I never meet. The deliverable is written to be executable and verifiable by any of them.
If you haven’t made the keep-or-replace decision yet, start with the Website Audit instead — it’s built for the decision you haven’t made yet.
Beyond the Website Audit
What does the Fix Plan add?
Everything in the Website Audit, plus four things.
- Fix specifications, per finding
- What to change, where to change it, and the acceptance criterion for "fixed." Not "improve page speed" — the specific change, the specific location, and the measurable condition that closes the item.
- Effort sizing
- Each fix sized S/M/L against a stated baseline — a competent generalist developer on your platform — with the assumptions written down. Sizing exists for prioritization, not quoting: it tells you what is cheap and what is expensive relative to impact.
- A sequenced remediation roadmap
- Dependency-aware ordering. Measurement lands first — so every later fix can be proven to have worked, instead of assumed to.
- Re-test criteria
- For each item, how to verify it is actually fixed — regardless of who performed the work.
How accurate is the effort sizing?
Sizing is normalized to a stated baseline, and it’s most useful when you know who will implement. A senior developer who lives in your platform will land under the ranges; a generalist finding their way will land over. That’s why the assumptions are written down rather than buried — when you pick your implementer, you can re-read the sizing knowing exactly what it assumed. The sizing is not a quote: it’s normalized to the stated baseline so you can prioritize. Your implementer prices the work.
What's outside the Fix Plan Audit?
The implementation itself, and redesign or future-state strategy. The plan is the product: it specifies, sequences, and makes the work verifiable, and it’s deliberately independent of whoever executes it — which means you can shop the execution, use your own team, or phase it over quarters, and the plan holds.
The audit prices the investigation and the specification, never the implementation. Implementation costs are derived from findings — not guessed in advance.
How it works
Four steps, findings to roadmap
- 1IntakeNine questions, about five minutes, including access.
- 2InvestigationThe full eight-area audit, evidence captured as it is found.
- 3SpecificationFix specs, sizing, sequencing, and re-test criteria built on the findings.
- 4DeliveryThe written report and roadmap, plus a walkthrough.
The comparison
Which audit is right for you?
Start with the decision you’re trying to make, not the audit. Every audit exists to inform a decision, and the right one depends on where you stand with your current site.
“What do we fix, in what order, at what effort?”
Best if: you're keeping the site.
Website Fix Plan Audit — this page
Not sure? That’s the first posture. The Website Audit exists precisely for the case where the decision hasn’t been made — and it never makes the decision for you.
| What’s included | Website Audit | Website Fix Plan Audit | Redesign Blueprint Audit |
|---|---|---|---|
| The decision it informs | Improve or replace? | What do we fix, in what order, at what effort? | What should the new site be? |
| You’re best served if | You haven't decided the site's future | You're keeping the site | You're rebuilding, or close to it |
| Full-site crawl & template inventory | Included | Included | Included |
| Technical SEO (indexation, redirects, structured data, internal linking) | Included | Included | Included |
| Performance & Core Web Vitals (field + lab, diagnosed) | Included | Included | Included |
| Accessibility (automated + manual testing on critical flows) | Included | Included | Included |
| Analytics & measurement state | Included | Included | Included |
| UX & critical task flows (desktop + mobile), forms | Included | Included | Included |
| Content & on-page SEO | Included | Included | Included |
| Security & technical hygiene | Included | Included | Included |
| Severity-rated findings tied to captured evidence | Included | Included | Included |
| Executive summary for non-technical decision-makers | Included | Included | Included |
| Directional recommendations (quick wins, ranked priorities) | Included | Included | Included |
| Fix specifications per finding (what to change, where, done-criteria) | Not included | Included | Not included |
| Effort sizing (S/M/L, assumptions stated) | Not included | Included | Not included |
| Sequenced remediation roadmap (dependency-aware) | Not included | Included | Not included |
| Re-test criteria to verify completed work | Not included | Included | Not included |
| Content inventory & quality assessment | Not included | Not included | Included |
| Content gap analysis (competitive research + search demand + behavioral data) | Not included | Not included | Included |
| Recommended information architecture (task-first) | Not included | Not included | Included |
| Visual sitemap (presentation-ready) | Not included | Not included | Included |
| Functional & technical requirements document (MoSCoW-prioritized) | Not included | Not included | Included |
| SEO migration requirements (URL equity, 301 strategy, metadata parity) | Not included | Not included | Included |
| Starting at | $1,200 CAD | $2,200 CAD | $3,500 CAD |
The upper rows are common to all three; the sections below them are what each audit adds for the decision it serves.
What to have ready
Nine questions, about five minutes. The first one routes you to the right audit; the rest resolve what’s needed to start. Intake shapes where the investigation looks hardest — it never shapes what the findings say.
- What's prompting the audit now, and what decision will it inform?
- Who will read or act on the findings — owner, board, agency, dev team?
- Is there anything you already know is broken, slow, or underperforming — or any complaints received?
- What are the top three things a visitor must be able to do on your site?
- Access checklist — platform, hosting, analytics, search console.
- Are there third-party systems in use that wouldn't be visible on the site itself — billing, CRM, booking, email or notification tools?
- Any major changes in the last 18 months — redesign, replatform, domain change?
- Is anything already planned or in motion — new software, integrations, rebrand?
- Which businesses do you consider comparable to yours, or compete with? If you're not sure — or you'd say you don't have competitors — that's a common answer and a useful one; identifying the real comparison set becomes part of the work.
Pricing
Starting at $2,200 CAD
The Website Audit investigation, sized by site scale and complexity, plus the specification work — the specs are the playbook, and they carry standalone value. Fixed before work starts.
Common questions
Keeping the site?
Then the question is what to fix first and what it takes. Send a short note about what's underperforming — the plan starts with evidence, not a hunch.