Specialized audit
Analytics Audit
A line-by-line verification of your measurement stack — so the numbers you make decisions with can be trusted.
What is the Analytics Audit?
The Analytics Audit answers a single question: can the numbers you make decisions with be trusted? It reviews the GA4 configuration, the Tag Manager container, and every conversion point on the site, verifying that what is being counted matches what is actually happening.
Coverage extends past Google: Meta Pixel, LinkedIn Insight Tag, and the major CRM platforms are checked for the double-counting, gaps, and attribution conflicts that quietly distort reporting. The deliverable is a measurement plan you can hold the whole stack to.
Scope
What it examines
- GA4 configuration
- Property settings, events, conversions, and data filters reviewed line by line.
- Tag Manager
- The container audited for duplicate, stale, and misfiring tags.
- Conversion tracking
- Every conversion point verified against real on-site behavior.
- Attribution
- The model assessed against how your customers actually buy.
- Dashboards and pixels
- Reporting surfaces plus Meta Pixel, LinkedIn Insight Tag, and CRM integrations checked for consistency.
Deliverables
What you receive
- Tracking Health Report
- Every tag, event, and conversion point — what fires, what does not, what double-counts.
- Data Accuracy Assessment
- How far the reported numbers sit from reality, and why.
- Measurement Plan
- The definition of what gets measured, where, and how — for the whole stack.
Pricing
Fixed price: $2,000
Typical timeline: 8 business days
Defined deliverables, defined timeline. Scope is confirmed at intake and the price is fixed before work starts.
Pair with
Engagements that pair well
Not sure the numbers are right?
Send a short note about what feels off — the audit verifies the stack against what actually happens on the site.