Anchor Sites
Managed WordPress hosting and care subscriptions for small-business owners — 2,150+ active sites on a 99.9% uptime posture, operated solo.
- Active sites
- 2,150+
- Uptime
- 99.9%
- Subscription tiers
- $35 – $349/mo
- Operators
- 1
Why We Built It
Small-business owners running their business on WordPress have a narrow window of tolerance for site problems. A checkout break on a Friday afternoon, a plugin conflict, a post-update white screen — these are the kinds of issues that owner-operators don't have the internal capacity to diagnose or the time to chase. What they need is a subscription where someone else is responsible for the site being up, patched, backed up, and recoverable.
Anchor Sites was built to be that subscription. Not a hosting reseller with a ticket queue; a managed care service where the same person who knows the infrastructure also knows the clients. The bet was that owner-operators would pay a predictable monthly price for that posture, and that the service could scale beyond what one person normally handles if the operational stack was right.
How It's Built
The hosting substrate is Kinsta enterprise infrastructure on Google Cloud Platform. I am not reinventing web servers; I am buying capacity from the best-in-class managed WordPress infrastructure I can find and layering care, positioning, and operational posture on top of it. The moat is the service, not the silicon.
Subscription tiers run from $35 to $349/mo, mapping roughly to site complexity and update cadence rather than raw resources. Plan boundaries are defined by what the client needs from me (how often updates get tested and pushed, how involved I am in migrations and content changes) rather than by bandwidth or disk limits that don't track actual cost.
The operational layer is where solo-scale becomes tractable. Updates, backups, health checks, and error triage run through a disciplined weekly pattern instead of ad-hoc. Anything that would scale linearly with client count (manual monitoring, individualized plugin decisions) gets consolidated into a playbook so that adding the 2,200th site doesn't add 2,200 hours.
What It Is
A managed WordPress subscription for owner-operators who run real businesses on their sites. The subscription covers hosting on enterprise GCP infrastructure, proactive updates and backups, security and malware posture, a defined recovery window, and human responsiveness to actual problems — from the person who operates the service, not a support tier.
Pricing is flat and tiered. No per-seat, no per-request, no line items for a restore. What you get at each tier is legible, and the boundaries are about what I do for you, not what the servers do for you.
The service is deliberately not positioned for agencies or enterprises. The ideal customer runs one or two sites that matter to their business, has been burned by commodity hosting, and wants a person who is accountable for the site being operational. That self-selection is the growth model — word-of-mouth from owners who stopped worrying about their site.
Where It Is
2,150+ active sites currently on the platform, running at 99.9% uptime. The posture is mature — the service has been in market long enough that churn, support load, and operational overhead are predictable rather than volatile.
Self-sustaining from an operator perspective. Day-to-day involvement is minimal because the playbook and the choice of substrate do the heavy lifting. The piece I spend time on is the edge cases — an unusual migration, a tricky security issue, a client who needs a conversation — not the base workload.
The deeper lesson for me was about what a solo operator actually scales on. It is not engineering cleverness; it is narrow positioning, predictable pricing, and a substrate that handles the boring parts so I can handle the specific ones. Anchor Sites is the cleanest proof of that in my portfolio.
Tech Stack
More work like this
The portfolio has more shipped products. About me covers the background and philosophy that connects them.