Q&A

Answers to common questions about how I work, what I offer, and what to expect. If something is not covered here, reach out directly.

Working Together

What to expect when we work together, timelines, and engagement models.

What does a typical engagement look like?: Most engagements start with a discovery call to understand your goals, followed by an audit or assessment phase, then a strategic roadmap with clear deliverables and timelines.
How long do projects usually take?: It depends on scope. A focused audit or strategy project typically takes 2 to 4 weeks. Larger implementations like website builds or full marketing system overhauls can run 8 to 12 weeks.
Do you work with agencies or only directly with businesses?: Both. I work directly with businesses as a consultant and also partner with agencies as a specialist resource for analytics, SEO, or performance work.

Details on consulting, management, audits, and areas of specialization.

What industries do you specialize in?: I have deep experience in real estate, professional services, e-commerce, and local businesses. The frameworks I use are adaptable to most B2B and B2C industries.
Can you help with just one area like SEO or analytics?: Absolutely. Many clients engage me for a single discipline. I also offer integrated strategies when multiple channels need to work together.
Do you build websites or just consult on strategy?: Both. I build production websites on Next.js and also consult on strategy, analytics, and marketing systems independently of web development.

How pricing works, ongoing support, and cancellation policies.

How is pricing structured?: Most projects are scoped as fixed-fee engagements based on deliverables. Ongoing advisory work is available on a monthly retainer. I will always provide a clear proposal before any work begins.
Do you offer ongoing support after a project is complete?: Yes. Many clients transition from a project engagement to a monthly advisory retainer for ongoing optimization, reporting, and strategic guidance.
What is your cancellation policy?: Monthly retainers can be cancelled with 30 days notice. Project work is billed against milestones, and any unstarted milestones can be cancelled without penalty.

Tech stack recommendations, platform compatibility, and hosting.

What tech stack do you recommend?: For most projects, I recommend Next.js with Tailwind CSS, Payload CMS, and Vercel for hosting. This stack is fast, flexible, and cost-effective at scale.
Can you work with our existing tools and platforms?: Yes. I work within your existing stack whenever possible. If a migration or change makes sense, I will explain the trade-offs clearly before recommending it.
Do you handle hosting and maintenance?: I set up hosting infrastructure on Vercel or similar platforms and can provide ongoing maintenance. Many clients also manage hosting in-house after the initial setup.

Reach out directly and I will get back to you within one business day.