Conversion & UX Improvements
Remove friction and turn more visitors into customers.
Step 3
How it works
Using insights from testing, we optimize your website experience, conversion funnels, and user journeys. Every change is grounded in data, not assumptions.
Traffic without conversion is just expense. This phase focuses on removing every unnecessary friction point between a visitor arriving on your site and becoming a customer. We redesign conversion funnels based on real user behavior data, not best-practice templates. Heatmaps, session recordings, and form analytics reveal exactly where users hesitate, abandon, or get confused. We then implement targeted improvements: clearer calls-to-action, simplified forms, faster load times, better mobile experiences, and more persuasive page structures. Every change is measured against the baseline established in discovery, so you can see the exact revenue impact of each optimization.
What This Covers
Key activities
The specific areas we focus on during this phase of the engagement.
- Funnel Analysis & Redesign
- Detailed analysis of each step in your conversion funnel with targeted redesigns to reduce drop-off at critical points.
- User Experience Optimization
- Interface improvements based on heatmap data, session recordings, and usability principles to reduce friction across the site.
- Form & Checkout Streamlining
- Reduction of form fields, improvement of error handling, and optimization of checkout flows to increase completion rates.
- Mobile Experience Enhancement
- Dedicated optimization of the mobile user journey, addressing touch targets, scroll depth, and mobile-specific conversion barriers.
Outcomes
What you walk away with
Tangible results and deliverables from this phase.
- Conversion Rate Improvement
- Measurable increase in conversion rates across primary funnels, benchmarked against pre-optimization performance.
- Reduced Bounce & Exit Rates
- Decreased abandonment at key conversion points through improved page design, load performance, and content relevance.
- Optimized Page Templates
- A set of tested, high-performing page templates that can be reused across future campaigns and content.
Ready to start?
Book a free consultation and let's map out the right approach for your business.