Rapid Prototyping & Micro-Tests
Test ideas quickly before committing resources.
Step 2
How it works
We design and launch small-scale experiments to validate assumptions from the discovery phase. Winning variations get scaled. Losing ones save you from costly mistakes.
Strategy without validation is just opinion. In this phase, we take the top opportunities identified during discovery and design focused experiments to test them. These are not large-scale campaigns. They are controlled micro-tests designed to produce statistically significant results in days, not months. We test messaging, offers, landing page structures, audience segments, and channel effectiveness using minimal budgets and rapid iteration. Each test produces a clear signal: double down, adjust, or discard. This approach means you never invest heavily in an unproven idea. By the time we move to full implementation, we already know what works because we tested it.
What This Covers
Key activities
The specific areas we focus on during this phase of the engagement.
- Hypothesis Design
- Structured hypothesis creation for each experiment, defining what we are testing, why, and what success looks like.
- Landing Page Variants
- Rapid creation of test pages with different messaging, layouts, or offers to measure audience response.
- Audience Segment Testing
- Targeted experiments across different audience segments to identify which groups respond most strongly to each approach.
Outcomes
What you walk away with
Tangible results and deliverables from this phase.
- Test Results Summary
- A clear summary of each experiment with performance data, statistical confidence levels, and recommended next steps.
- Validated Messaging Framework
- A tested set of headlines, value propositions, and calls-to-action proven to resonate with your target audience.
- Channel Effectiveness Ranking
- Data-backed ranking of marketing channels by cost-per-acquisition and conversion rate for your specific audience.
- Budget Allocation Model
- A recommended spend distribution across channels and campaigns based on test performance data.
Ready to start?
Book a free consultation and let's map out the right approach for your business.