Discovery & Signal Mapping
Understand the landscape before making a single change.
Step 1
How it works
We map your current digital presence, audience signals, and competitive positioning to build a clear picture of where you are and where the opportunities live.
Every engagement begins with a structured discovery phase. We audit your existing assets, analytics, and market positioning to identify the signals that matter most. This is not a surface-level review. We dig into traffic patterns, conversion funnels, competitive gaps, and audience behavior to produce a signal map that becomes the foundation for every decision that follows. The goal is to eliminate guesswork and replace it with evidence. Most businesses are sitting on data they have never properly interpreted. Discovery surfaces those insights and translates them into a strategic starting point.
What This Covers
Key activities
The specific areas we focus on during this phase of the engagement.
- Digital Asset Inventory
- A complete catalog of your website, landing pages, social profiles, email lists, and advertising accounts with current performance baselines.
- Audience Signal Analysis
- Behavioral analysis of your current audience using analytics, heatmaps, and survey data to understand who they are and what they respond to.
- Competitive Landscape Review
- Assessment of your top competitors across search visibility, content strategy, paid media presence, and brand positioning.
- Opportunity Scoring
- Prioritized ranking of growth opportunities by estimated impact, feasibility, and alignment with business goals.
Outcomes
What you walk away with
Tangible results and deliverables from this phase.
- Signal Map Document
- A visual and written summary of all audience, competitive, and performance signals discovered during the audit phase.
- Prioritized Opportunity List
- A ranked list of improvement opportunities with impact scores, enabling your team to focus on the highest-value changes first.
- Baseline Metrics Dashboard
- A configured dashboard establishing starting-point metrics so every future change can be measured against a clear benchmark.
Ready to start?
Book a free consultation and let's map out the right approach for your business.