Email Consulting

Email consulting covers the technical foundation, strategic framework, and ongoing optimization of your email program. Technically, we ensure your deliverability infrastructure is solid: authentication records, sender reputation, list hygiene, and inbox placement. Strategically, we design segmentation models that send the right message to the right person at the right time, build automation sequences for key lifecycle moments like welcome series, abandoned carts, and re-engagement, and create campaign calendars that balance promotional content with value-driven communication. We also optimize email design for mobile rendering and accessibility, write subject lines and copy based on tested frameworks, and implement A/B testing systems for continuous improvement.