Content Consulting
Editorial systems, automated production, and programmatic SEO at scale.
Overview
How I approach this work
I run Content Mint — a multi-brand automated content production system orchestrating Claude models through signal ingestion, research, drafting, quality analysis, and publishing. I also architected the 500K+ page programmatic SEO layer at AskNimble. Content consulting engagements draw on both sides: editorial judgment and production pipelines that do not break at volume.
Content engagements usually start with one question: what is this content actually for. I look at the existing library, map it to search intent and business revenue, and prune the parts that dilute authority or contradict positioning. From there I design the production system — whether it is human writers, freelancers, human-AI hybrid, or fully automated with editorial review — and set up the quality bar and review process. For programmatic content at scale, I have architected hierarchical ontologies (jobs → capabilities → tools → SKUs) that drive hundreds of thousands of targeted pages without degrading into filler. For editorial content, I focus on topic cluster structures that compound over time.
Deliverables
What a typical engagement produces
Concrete artifacts from this kind of work.
- Content strategy and calendar
- A topic plan tied to business goals with a content calendar, priority scoring, and pruning recommendations for content that no longer earns its keep.
- Production system
- A documented workflow — human, hybrid, or automated — with quality checkpoints, template library, and editorial standards that can be followed by someone else on the team.
- Programmatic architecture
- For large-scale content, a hierarchical information architecture and template design that can drive programmatic page generation without degrading into filler.
- Automated content systems shipped
- 2 (Content Mint v1 and v2)
- Largest programmatic SEO architecture
- 500K+ pages
- Model orchestration
- Haiku / Sonnet / Opus
Related areas
Other parts of my practice that overlap with this one.
SEO Consulting
Technical SEO, editorial architecture, and programmatic scale.
Brand Consulting
Positioning, voice, and visual systems that outlast a redesign cycle.
AI Consulting
Practical AI integration, tested in production.