Content Consulting
Editorial systems, automated production, and programmatic SEO at scale.
Overview
How I approach this work
I run Content Mint — a multi-brand automated content production system orchestrating Claude models through signal ingestion, research, drafting, quality analysis, and publishing. I also architected the 500K+ page programmatic SEO layer at AskNimble. Content consulting engagements draw on both sides: editorial judgment and production pipelines that do not break at volume.
Content engagements usually start with one question: what is this content actually for. I look at the existing library, map it to search intent and business revenue, and prune the parts that dilute authority or contradict positioning. From there I design the production system — whether it is human writers, freelancers, human-AI hybrid, or fully automated with editorial review — and set up the quality bar and review process. For programmatic content at scale, I have architected hierarchical ontologies (jobs → capabilities → tools → SKUs) that drive hundreds of thousands of targeted pages without degrading into filler. For editorial content, I focus on topic cluster structures that compound over time.
Deliverables
What a typical engagement produces
Concrete artifacts from this kind of work.
- Content strategy and calendar
- A topic plan tied to business goals with a content calendar, priority scoring, and pruning recommendations for content that no longer earns its keep.
- Production system
- A documented workflow — human, hybrid, or automated — with quality checkpoints, template library, and editorial standards that can be followed by someone else on the team.
- Programmatic architecture
- For large-scale content, a hierarchical information architecture and template design that can drive programmatic page generation without degrading into filler.
- Automated content system
- Content Mint (v1 and v2)
- Largest programmatic SEO architecture
- 500K+ pages
- Model orchestration
- Haiku / Sonnet / Opus
Related areas
Other parts of my practice that overlap with this one.
Brand Consulting
Positioning, voice, and visual systems that outlast a redesign cycle.