SEO Consulting
Technical SEO, editorial architecture, and programmatic scale.
Overview
How I approach this work
I architected the 500K+ page programmatic SEO layer at AskNimble and run the editorial automation inside Content Mint. SEO engagements I take on combine the technical side (crawlability, indexation, site architecture, Core Web Vitals, structured data) with the editorial and programmatic side (topic clusters, page templates, and scale systems).
Most SEO engagements I take on have a technical layer underneath: broken crawl paths, unfocused site architecture, structured data that does not validate, or pages that fail Core Web Vitals. I fix that first because it is cheap and compounds. From there the work splits between editorial content (topic cluster design, content briefs, internal linking) and programmatic content (template architecture, hierarchical ontologies, and the infrastructure to generate and maintain pages at volume without becoming filler). For editorial work I draw on the Content Mint pipeline patterns. For programmatic work I draw on the AskNimble architecture. The deliverables are always specific to the site.
Deliverables
What a typical engagement produces
Concrete artifacts from this kind of work.
- Technical audit and fixes
- Crawlability, indexation, site architecture, structured data, and Core Web Vitals audited and fixed — with before-and-after measurement and regression checks in CI.
- Content architecture
- Topic cluster design, internal linking strategy, and content priority scoring grounded in real keyword data and intent — not a generic template.
- Programmatic design
- For sites with scale ambitions, a hierarchical information architecture and page template design that can generate targeted pages without degrading quality.
- Largest programmatic SEO architecture
- 500K+ pages
- Editorial automation systems built
- 2 (Content Mint v1 and v2)
- Database for SEO scale
- PostgreSQL, pgvector
Related areas
Other parts of my practice that overlap with this one.
Content Consulting
Editorial systems, automated production, and programmatic SEO at scale.
Performance Consulting
Infrastructure and web performance that shows up in the numbers.
Analytics Consulting
Measurement systems built to drive decisions, not reports.