Expert Analysis, Clear Direction
Strategic Consulting
I analyze your digital presence, identify what's underperforming, and build a clear roadmap for growth. No fluff, no vague recommendations — every insight backed by data and tied to revenue.
How I actually run this
Consulting engagements I take on tend to start with a specific question — “Is our agency worth what we are paying?” or “Why is our content not converting?” — and expand once the data is on the table. I operate across all 10 specializations because the problems rarely stay in one lane. An analytics consulting engagement often reveals a content problem; a brand consulting engagement often surfaces an agency relationship that needs restructuring.
I bring operator experience to this work — not just advisory experience. I run my own analytics infrastructure, my own content pipelines, my own brand portfolio. When I recommend a change, it is because I have made that change in a system I own and measured the result. That is a different kind of consulting than what most businesses are used to.
10 specializations
Every consulting engagement starts with data and ends with a clear roadmap. Choose the specialization that matches your challenge, or start with a discovery call and I'll recommend.
Agency Consulting
Get more from your agency relationships or find better ones
Evaluate, manage, and optimize agency partnerships. I assess contracts, SOWs, deliverables, and communication quality — then recommend whether to renegotiate, restructure, or replace.
AI Consulting
Practical AI implementation, not hype
Identify, evaluate, and implement AI tools that deliver genuine efficiency gains. Content generation, customer support automation, lead scoring, automated reporting, and personalization engines.
Analytics Consulting
Turn raw data into decisions that drive revenue
Build measurement frameworks, fix broken tracking, and create dashboards that actually get used. From GA4 configuration to attribution modeling to executive reporting.
Brand Consulting
Build a brand people recognize, remember, and trust
Define and refine brand identity, positioning, and guidelines. Market research, competitive analysis, positioning strategy, visual identity, and voice/tone documentation.
Content Consulting
Create content that ranks, converts, and builds authority
Develop content strategies grounded in search data, audience research, and business objectives. Keyword research, content calendar, production workflows, and performance optimization.
Email Consulting
Turn your email list into your most reliable revenue channel
Build and optimize email marketing programs that deliver consistent revenue. Deliverability infrastructure, segmentation models, automation sequences, and A/B testing frameworks.
Performance Consulting
Faster sites convert better — I make them fast
Optimize web performance across Core Web Vitals, infrastructure, and front-end delivery. Server-side optimization, asset analysis, and infrastructure improvements without full rewrites.
Security Consulting
Protect your web applications and customer data
Identify and remediate security vulnerabilities, implement best practices, and establish monitoring. Vulnerability assessments, authentication review, data handling, and incident response planning.
SEO Consulting
Earn organic traffic that compounds over time
Build SEO strategies grounded in technical excellence, content authority, and competitive analysis. Technical audits, content strategy, authority building, and monthly performance reporting.
General Consulting
Strategic support for challenges that do not fit a single category
Not every challenge fits neatly into a specialization. General consulting covers go-to-market strategy, channel mix optimization, martech evaluation, and cross-functional alignment.
Common questions
- How long does a consulting engagement last?
- Initial strategy engagements run 4–8 weeks. Many clients continue with quarterly strategy reviews for ongoing optimization. The timeline depends on scope and complexity — I define it clearly before starting.
- What is the minimum revenue requirement?
- I typically work with businesses generating $500K+ in annual revenue. Below that threshold, the consulting investment rarely makes financial sense relative to available budget for implementation.
- Can you work alongside our existing agency?
- Absolutely. I frequently provide independent strategic perspective alongside existing agency relationships, or collaborate directly with agency teams to improve outcomes.
- Do I need consulting before a fractional CMO engagement?
- Not necessarily. If your strategy is clear and you need execution leadership, you can onboard directly. If your strategy needs work, I recommend a focused consulting sprint first to ensure the engagement is executing the right things.
Pair with
Ready for clarity?
The ROI on getting the strategy right before executing is enormous. Most waste in marketing budgets comes from doing the wrong things efficiently.
Book a strategy call