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Marketing

The whole marketing function under one person — strategy, leadership, execution, and measurement. This is what running your marketing actually covers, not a menu to shop from.

Marketing engagements work best when the strategy is clear and the execution is disciplined. The job is to make both happen — or, when one is already in place, to slot in cleanly alongside it.

On marketing

Why Trent Digital

Built different

Most marketing help hands you a strategy deck and disappears. I stay, execute, measure, and iterate — because strategy without accountability is just advice.

Strategic depth
Full-funnel systems thinking across channels
Tactical execution in siloed channels
Execution
I execute — campaigns, content, reporting, daily
Strategy decks delivered, execution is your problem
Transparency
Full access to data, platforms, and reasoning in real-time
Monthly reports with curated metrics
Accountability
KPIs defined day one, tracked against real numbers
Vague promises of "brand awareness" and "engagement"
Cost
Senior leadership at 30–50% of a full-time CMO
$200K+ salary, benefits, equity, plus team beneath them
Flexibility
Month-to-month, scale hours up or down
12–24 month commitment minimum

The remit

What it covers

Each area below is part of what running your marketing covers. Look through any of them, or send a note and I will map it to where you actually are.

My process

From insight to impact

A proven five-phase engagement model that delivers clarity from day one and compounds results over time.

  1. 01

    Discovery

    I start by understanding your business inside out — goals, challenges, market position, competitive landscape, and current marketing capabilities.

  2. 02

    Audit & Analysis

    A comprehensive review of your existing channels, campaigns, tech stack, analytics, and team structure. I identify what's working, what's not, and where the biggest opportunities live.

  3. 03

    Strategy

    A prioritized marketing strategy aligned with your revenue targets. Clear KPIs, channel mix, budget allocation, and a 90-day roadmap with milestones.

  4. 04

    Execute

    Strategy without execution is just a plan. I lead implementation alongside your team — managing campaigns, vendors, and creative across every channel.

  5. 05

    Measure & Iterate

    Monthly performance reviews with data-backed insights. I track attribution, optimize spend, and continuously refine the strategy based on what the numbers say.

Questions

Common questions about how marketing engagements actually work.

Not sure where to start?

Send a short note about what you're working on and I'll recommend the right engagement — or tell you it's not a fit.